Catch us if you can! Football season is still a few months away but speed waits for no one. Under Armour races to the football field to debut the fastest generation of football cleats, the UA Fierce. This spot fuses futuristic science fiction with supersonic speed to create a cinematic experience for the eyes, ears and mind. Our latest collaboration with Under Armour this spot uses metaphors for speed and is infused with high paced action to make you feel like you are out on the field. Credits: Project Name: Under Armour "Fierce Speed" Length: :30 Client: Under Armour Senior Creative Director: Marcus Stephens Art Director: Brian Boring Senior Brand Manager: Leon Duncan Production Company: Shilo Director: Noah Conopask Creative Director: Andre Stringer, Noah Conopask Designer: Andre Stringer, Noah Conopask Lead Artist: Christopher Fung 3D Animation: Joji Tsuruga, Christina Ku, Christopher Fung 3D Lighting/Texturing/Rendering: Joji Tsuruga, Christina Ku, Christopher Fung 3D Modeling: Youngmin Kim VFX Artist: Warren Heimall Compositing: Bashir Hamid, Christopher Fung, Joji Tsuruga, Dorian West, Joel Voelker, Tamir Sapir, Will Decker, Assistant Editor: Hedia Maron Editor: Nathan Caswell Producer: Amy Fahl Executive Producer: Tracy Chandler Advertising Agency: Client: Under Armour Art Director/New Media: Brian Boring Creative Director: Marcus Stephens Sound Design Company: EcholabSound Designer: Gavin Little
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