The Challenge: Share the set seamlessly with the great fashion photographer Ellen Von Unwerth. Accomplish this during the unrelenting light, heat, and expense of summer in South Beach. And create a stand-alone film about her “American Stories” photo shoot that complements the global Hilfiger campaign.

The Solution: Having worked with celebrities for years, we knew how to be invisible on Unwerth’s set and, without disturbing her creative flow, create and execute our own.

We shot on RED with the highest quality long lenses for the access we needed, and top-of-the-line Zeiss Primes for the moments when we could steal the talent. We rounded out the shoot with a few B-Roll days on our own to help paint the moving version of Unwerth’s still vision.