Ted Baker prides himself on being the best of British in no ordinary way. We were invited to follow Christian Couzens as he brought this theory to life in a fashion shoot for the British clothing label. This film worked alongside other media to help communicate the lifestyle of the Ted Baker brand whilst giving viewers a unique insight into the work behind creating breathtaking catalogue, web and in-store imagery.

A Pink Banana Studios Production - www.pinkbananastudios.co.uk